Privacy policy
Effective Date: July 14, 2026
At Yupova, we value your privacy and are committed to protecting the personal information of our customers, website visitors, and users of our online services.
This Privacy Policy explains how Yupova collects, uses, stores, shares, and protects your personal information when you visit our website, browse our products, create an account, place an order, contact customer support, subscribe to marketing communications, or otherwise interact with our services.
We believe transparency is essential. This policy explains what information we collect, why we collect it, how it is used, and the choices you have regarding your personal information.
By accessing or using the Yupova website, you acknowledge that you have read and understood this Privacy Policy.
1. About Yupova
Yupova is an online swimwear and beachwear brand providing products designed for modern women seeking comfortable, stylish, and quality seasonal apparel.
Our products are manufactured through our supply chain in China and orders are processed and shipped from our U.S. warehouse.
For privacy-related questions, please contact:
Yupova Customer Support
Email:info@yupova.com
Phone:+1 347-868-5789
Business Hours:Monday - Friday 10:30 AM - 6:00 PM New York Time, USA
2. Information We Collect
To provide shopping services, process orders, improve website performance, and communicate with customers, Yupova may collect different categories of information.
The information we collect depends on how you interact with our website.
2.1 Personal Information You Provide
When you create an account, place an order, contact us, or subscribe to updates, we may collect:
Identity Information
Including:
- Full name
- First name and last name
- Account information
- Customer profile information
Contact Information
Including:
- Email address
- Phone number
- Shipping address
- Billing address
We use this information to:
- Confirm orders
- Deliver products
- Contact customers regarding purchases
- Provide customer support
Order Information
Including:
- Products purchased
- Product size and color selections
- Order history
- Transaction details
- Return and refund information
This information helps us:
- Complete purchases
- Process returns
- Provide after-sales support
- Improve product recommendations
Customer Communication Information
When you contact Yupova, we may collect:
- Email conversations
- Customer service requests
- Feedback
- Product questions
- Return or refund discussions
This allows us to provide accurate assistance and maintain service records.
2.2 Payment Information
When you purchase products from Yupova, payment information is processed through secure third-party payment providers.
Yupova does not store your complete payment information, including:
- Full credit card numbers
- Debit card numbers
- Security codes
- Bank account passwords
Payment providers process transactions according to industry security standards.
Yupova may receive limited payment-related information, such as:
- Payment confirmation status
- Transaction reference information
- Payment method type
This information is used only for order processing and payment verification.
2.3 Automatically Collected Information
When you visit our website, certain information may automatically be collected.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Screen resolution
- Language preferences
- Pages viewed
- Time spent on website
- Website navigation activity
- Referral website information
We use this information to:
- Improve website functionality
- Analyze customer behavior
- Prevent fraudulent activity
- Improve website security
- Enhance shopping experience
3. How We Use Your Information
Yupova uses personal information for legitimate business purposes, including:
3.1 Processing Orders
We use your information to:
- Confirm purchases
- Verify payment
- Prepare products
- Arrange shipping
- Send tracking information
- Complete delivery
3.2 Customer Support
We use information to:
- Answer questions
- Handle complaints
- Assist with returns and refunds
- Provide product information
- Resolve order problems
3.3 Website Improvement
Information helps us:
- Understand customer preferences
- Improve website design
- Improve product presentation
- Optimize shopping experience
3.4 Marketing Communication
With your consent, Yupova may send:
- New product announcements
- Seasonal collections
- Promotional offers
- Brand updates
You may unsubscribe at any time by clicking the unsubscribe link in marketing emails.
Unsubscribing from marketing emails does not affect important transactional messages related to your orders.
4. Cookies and Tracking Technologies
Yupova uses cookies and similar technologies to improve website performance and customer experience.
Cookies are small data files stored on your device when visiting websites.
We may use cookies for:
Website Functionality
Cookies help us:
- Remember shopping cart items
- Save customer preferences
- Maintain website functions
Analytics
We may use analytics tools to understand:
- Website traffic
- Visitor behavior
- Product interest
- Website performance
These insights help us improve our services.
Advertising
Advertising technologies may help us:
- Display relevant products
- Measure advertising performance
- Understand customer interactions
You can manage cookie preferences through your browser settings.
5. Information Sharing
Yupova does not sell, rent, or trade customer personal information.
We only share information when necessary to operate our business and provide services.
5.1 Shipping Partners
We may share necessary information with shipping providers, including:
- Customer name
- Shipping address
- Contact information
- Order details
This allows carriers to:
- Deliver packages
- Provide tracking updates
- Complete transportation services
5.2 Payment Providers
Payment companies process payments securely and may receive information necessary to complete transactions.
5.3 Website and Technology Providers
We may work with service providers that assist with:
- Website hosting
- Security monitoring
- Analytics
- Customer communication
- Website performance
These providers may only use information necessary to perform their services.
5.4 Legal Requirements
We may disclose information if required by:
- Applicable laws
- Legal processes
- Government requests
- Protection of rights and safety
6. Data Security
Yupova takes reasonable measures to protect personal information.
Security practices may include:
- Secure website connections
- Restricted access to customer information
- Trusted service providers
- Monitoring for unauthorized access
Although we work to protect your information, no internet transmission method can guarantee complete security.
Customers should also protect their account information and avoid sharing passwords.
7. Data Retention
Yupova keeps personal information only for as long as necessary.
Information may be retained for:
- Order fulfillment
- Customer service records
- Accounting purposes
- Legal requirements
- Business operations
When information is no longer required, we take reasonable steps to delete or anonymize it.
8. Your Privacy Choices and Rights
Depending on applicable privacy laws, you may have rights including:
- Request access to personal information
- Request correction of inaccurate information
- Request deletion of personal information
- Opt out of marketing communications
- Ask questions about data handling
To make a request, contact:
We may verify your identity before processing certain requests.
9. Email Marketing Preferences
Customers may choose whether to receive promotional emails.
Marketing emails may include:
- New arrivals
- Promotions
- Seasonal collections
- Special offers
You can unsubscribe anytime by clicking:
“Unsubscribe”
at the bottom of marketing emails.
You will still receive essential communications, including:
- Order confirmations
- Shipping updates
- Refund notifications
10. Children’s Privacy
Yupova products are intended for adult customers.
We do not knowingly collect personal information from children under the minimum age required by applicable privacy laws.
If you believe a child has provided personal information improperly, please contact us.
11. Third-Party Websites
Our website may contain links to third-party websites or services.
Yupova is not responsible for:
- Third-party privacy practices
- External website content
- Security policies
Customers should review third-party privacy policies before providing information.
12. International Data Processing
Although Yupova serves customers primarily in the United States, some service providers may process information in different locations.
Information may be processed for:
- Payment services
- Website operation
- Customer support
- Order management
We take reasonable steps to ensure information is handled securely.
13. Changes to This Privacy Policy
Yupova may update this Privacy Policy from time to time.
Updates may occur due to:
- Business changes
- Legal requirements
- Technology improvements
The updated version will be posted on this page with a revised effective date.
14. Contact Us
If you have questions regarding this Privacy Policy, please contact:
Yupova Customer Service
Email:info@yupova.com
Phone:+1 347-868-5789
Business Hours:Monday - Friday 10:30 AM - 6:00 PM New York Time, USA