Privacy policy
Effective Date: August 12, 2026
At Yupova, we value your privacy and are committed to protecting the personal information of our customers, website visitors, and users of our online services.
This Privacy Policy explains how Yupova collects, uses, stores, shares, and protects your personal information when you visit our website, browse our products, create an account, place an order, contact customer support, subscribe to marketing communications, or otherwise interact with our services.
We believe transparency is essential. This policy explains what information we collect, why we collect it, how it is used, and the choices you have regarding your personal information.
By accessing or using the Yupova website, you acknowledge that you have read and understood this Privacy Policy.
1. About Yupova
Yupova is an online swimwear and beachwear brand providing products designed for modern women seeking comfortable, stylish, and quality seasonal apparel.
Our products are manufactured through our supply chain in China. Orders are processed and shipped within the United States.
For privacy-related questions, please contact:
Yupova Customer Support Email: info@yupova.com Phone: +1 347-868-5789 Business Hours: Monday – Friday, 10:30 AM – 6:00 PM (US Eastern Time)
2. Information We Collect
The information we collect depends on how you interact with our website.
2.1 Personal Information You Provide
When you create an account, place an order, contact us, or subscribe to updates, we may collect:
- Full name
- Email address
- Phone number
- Shipping address
- Billing address
- Order details (products, sizes, colors, order history)
- Return and refund related information
- Customer service communications and feedback
We use this information to confirm orders, deliver products, provide customer support, and process returns or refunds.
2.2 Payment Information
Payment information is processed through secure third-party payment providers. Yupova does not store your complete payment details. We may receive limited information such as payment confirmation status and transaction reference for order processing purposes only.
2.3 Automatically Collected Information
When you visit our website, certain technical information may be collected automatically, including:
- IP address
- Browser type and device information
- Pages viewed and time spent on the website
- Referral source
This information helps us improve website performance, enhance security, and better understand how customers use our services.
3. How We Use Your Information
We use personal information for legitimate business purposes, including:
- Processing and fulfilling orders
- Providing customer support and handling returns or refunds
- Improving website functionality and shopping experience
- Sending marketing communications (only with your consent)
- Preventing fraud and ensuring website security
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in those emails. Unsubscribing will not affect important transactional messages related to your orders.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember shopping cart items and preferences
- Analyze website traffic and performance
- Improve overall user experience
You can manage cookie preferences through your browser settings.
5. Information Sharing
Yupova does not sell, rent, or trade your personal information.
We only share information when necessary to operate our business, including with:
- Shipping partners (to deliver your orders)
- Payment providers (to process transactions securely)
- Technology and service providers that help us operate the website, provide analytics, or support customer communications
These parties are only authorized to use the information as needed to perform their services.
We may also disclose information if required by applicable law or to protect the rights, safety, and security of Yupova, our customers, or others.
6. Data Security
We take reasonable measures to protect personal information, including secure website connections and restricted access to customer data. While we work to protect your information, no method of transmission over the internet can be guaranteed to be 100% secure. Please also protect your account credentials and do not share passwords with others.
7. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes described in this policy, including order fulfillment, customer service, legal obligations, and legitimate business needs. When information is no longer required, we take reasonable steps to delete or anonymize it.
8. Your Privacy Choices and Rights
Depending on applicable privacy laws, you may have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications
To exercise these rights, please contact us at info@yupova.com. We may need to verify your identity before processing certain requests.
9. Children’s Privacy
Yupova products are intended for adult customers. We do not knowingly collect personal information from children under the age required by applicable privacy laws. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.
10. Third-Party Websites
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those external sites. We encourage you to review their privacy policies before providing any information.
11. International Data Processing
Although we primarily serve customers in the United States, some service providers may process information in other locations. We take reasonable steps to ensure that personal information is handled securely.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology. The updated version will be posted on this page with a revised effective date. We encourage you to review this page periodically.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
Email: info@yupova.com Phone: +1 347-868-5789 Business Hours: Monday – Friday, 10:30 AM – 6:00 PM (US Eastern Time)